Our Vision, Mission & Journey
Who we are, what we stand for, and how we bring Higher Order Thinking Skills down to earth the fun way.
Vision
& Mission
Our purpose and our promise to the next generation.
Our Vision
A World Where Everyone Thinks Better — The Fun Way
We envision a world where Higher Order Thinking Skills (HOTS) are a daily habit in every home, every school, every digital space, and every public knowledge center — empowering people of all ages and abilities to think critically, solve problems creatively, and make wise decisions.
Goolee exists to awaken minds, elevate intelligence, and build a more thoughtful, inclusive, and future-ready humanity — including blind, low-vision, deaf, neurodiverse, and underserved communities.
Our Mission
Making Thinking a Daily Habit, Everywhere
Goolee's mission is to habituate thinking skills through joyful, inclusive, and accessible tools, transforming how people learn, decide, create, and innovate.
We strive to place Goolee in four universal spaces of life:
1. Goolee in Every Household
Building Thinking Families
To make Goolee a part of daily family life — empowering parents and children to practice problem-solving, decision-making, creativity, and emotional intelligence together, turning every home into a thinking home.
Outcome: Stronger minds, wiser children, and families that value thoughtful living.
2. Goolee in Every School & University
Embedding Thinking into Education
To integrate Goolee into schools, colleges, and universities as a powerful thinking skills platform, supporting educators to nurture critical thinking, innovation, collaboration, and lifelong learning.
Outcome: Future-ready students and institutions known for producing smart, ethical, and adaptive thinkers.
3. Goolee in Every Mobile Phone, PC & Tablet
Turning Screens into Brain Gyms
To transform smartphones, computers, and tablets into healthy, meaningful cognitive training tools — helping users build focus, intelligence, self-control, and problem-solving skills through AppsGoolee.
Outcome: Smarter screen time and a digitally empowered thinking generation.
4. Goolee in Every Library
Creating Public Thinking Labs
To position Goolee in libraries and public knowledge spaces as a thinking hub, where communities gather to practice reasoning, creativity, innovation, and intellectual play.
Outcome: Libraries become centers of thinking culture, innovation, and inclusive learning.
Our Core Purpose
Awakening Higher Order Thinking — For Everyone
Goolee is committed to:
- Making thinking fun, engaging, and practical
- Empowering blind, low-vision, deaf, neurodiverse, and underserved learners
- Supporting mental agility, decision-making, and problem-solving
- Building confidence, independence, and lifelong learning habits
- Advancing inclusive education, innovation, and cognitive wellbeing
Our Guiding Belief
“When people learn to think better, they live better — and the world becomes wiser.”
History & Establishment
Key milestones in the Goolee journey.
Founded
Goolee ByDrZieman was established, continuing the legacy of Ziemans Solutions.
i-SME Inclusive Ecosystem
B-Goolee: A Powerful Thinking Tools for the Blind
CIP Spark (Cradle Fund)
B-Goolee Spark
Malaysia TVET & Education Award 2024
Best Organization In Educational Games 2024
Malaysia Techlympics
3 Modules: Apps Goolee, Boardgame Goolee & B-Goolee
RINTIS Pengkomersilan Inovasi Sosial
B-Goolee — Grant Recipient by Yayasan Inovasi Malaysia
Noteworthy Award
By Asia Pacific Assistive Robotics Association.
Title: Innovation Of RoboX-Goolee
Gold Award – Startup
International Invention, Innovation, Technology, Competition & Exhibition (ITEX 2025)
Recognition
Social Enterprise (Aspiring) & Malaysia Digital Status
Trainer Development Program
EMPOWERING VISION :
Train Of Trainers Program For Blind With B-Goolee
Anugerah Usahawan Perak 2025
Anugerah Usahawan Online/Digital Perak 2024/2025 Negeri Perak
TVET Awards 2025
Anugerah Ikon Keusahawanan TVET (TVET Wanita) 2025.
Digital Content Grant – Commercialization
Apps Goolee
Board Of Directors
Our Services
What we offer to educators, organizations, and learners.
IT Service
- Game Development
- Game Testing
Manufacturing
- Game Production
Consultation
- Business Consultation
- Corporate Training
- Game Design