ABOUT GOOLEE BYDRZIEMAN

Our Vision, Mission & Journey

Who we are, what we stand for, and how we bring Higher Order Thinking Skills down to earth the fun way.

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Dr. Zieman presenting the Goolee learning game

2022

Goolee established

Thinking skills

Made practical, inclusive and fun.

30+

Years of training experience

10,000+

Learners reached

3× Gold

International innovation awards

Inclusive

Learning designed for every ability

Our direction

A clear purpose. A practical mission.

Vision

A world where everyone thinks better—the fun way.

Make Higher Order Thinking Skills a daily habit for every age and ability.

Mission

Make thinking joyful, inclusive and accessible.

Build critical thinking, creativity, decision-making and problem-solving through homes, education, digital platforms and public learning spaces.

Where the mission lives

Every Household

Build thinking families through problem-solving, creativity and emotional intelligence.

Every School & University

Embed critical thinking, collaboration and lifelong learning in education.

Every Digital Device

Turn screen time into focus, decision-making and cognitive practice.

Every Library

Create inclusive public thinking labs for communities and learners.

Core purpose

Awakening Higher Order Thinking—for everyone.

“When people learn to think better, they live better—and the world becomes wiser.”

HOTSInclusive learningMental agilityLifelong learning

Vision
& Mission

Our purpose and our promise to the next generation.

Our Vision

A World Where Everyone Thinks Better — The Fun Way

We envision a world where Higher Order Thinking Skills (HOTS) are a daily habit in every home, every school, every digital space, and every public knowledge center — empowering people of all ages and abilities to think critically, solve problems creatively, and make wise decisions.

Goolee exists to awaken minds, elevate intelligence, and build a more thoughtful, inclusive, and future-ready humanity — including blind, low-vision, deaf, neurodiverse, and underserved communities.

Our Mission

Making Thinking a Daily Habit, Everywhere

Goolee's mission is to habituate thinking skills through joyful, inclusive, and accessible tools, transforming how people learn, decide, create, and innovate.

We strive to place Goolee in four universal spaces of life:

1. Goolee in Every Household

Building Thinking Families

To make Goolee a part of daily family life — empowering parents and children to practice problem-solving, decision-making, creativity, and emotional intelligence together, turning every home into a thinking home.

Outcome: Stronger minds, wiser children, and families that value thoughtful living.

2. Goolee in Every School & University

Embedding Thinking into Education

To integrate Goolee into schools, colleges, and universities as a powerful thinking skills platform, supporting educators to nurture critical thinking, innovation, collaboration, and lifelong learning.

Outcome: Future-ready students and institutions known for producing smart, ethical, and adaptive thinkers.

3. Goolee in Every Mobile Phone, PC & Tablet

Turning Screens into Brain Gyms

To transform smartphones, computers, and tablets into healthy, meaningful cognitive training tools — helping users build focus, intelligence, self-control, and problem-solving skills through AppsGoolee.

Outcome: Smarter screen time and a digitally empowered thinking generation.

4. Goolee in Every Library

Creating Public Thinking Labs

To position Goolee in libraries and public knowledge spaces as a thinking hub, where communities gather to practice reasoning, creativity, innovation, and intellectual play.

Outcome: Libraries become centers of thinking culture, innovation, and inclusive learning.

Our Core Purpose

Awakening Higher Order Thinking — For Everyone

Goolee is committed to:

Making thinking fun, engaging, and practical
Empowering blind, low-vision, deaf, neurodiverse, and underserved learners
Supporting mental agility, decision-making, and problem-solving
Building confidence, independence, and lifelong learning habits
Advancing inclusive education, innovation, and cognitive wellbeing

Our Guiding Belief

“When people learn to think better, they live better — and the world becomes wiser.”

History & Establishment

Explore our journey from left to right. Drag or swipe through the milestones, and select any card to open its full story.

Oct 2022

Company Established

Founded

Goolee ByDrZieman was established, continuing the legacy of Ziemans Solutions.

Sept 2023

Grant Recipient

i-SME Inclusive Ecosystem

B-Goolee: A Powerful Thinking Tools for the Blind

Jan 2024

Grant Recipient

CIP Spark (Cradle Fund)

B-Goolee Spark

May 2024

Awards & Recognition

Malaysia TVET & Education Award 2024

Best Organization In Educational Games 2024

Aug 2024

National Competition

Malaysia Techlympics

3 Modules: Apps Goolee, Boardgame Goolee & B-Goolee

Jan 2025

Grants Recipient

RINTIS Pengkomersilan Inovasi Sosial

B-Goolee — Grant Recipient by Yayasan Inovasi Malaysia

Mac 2025

Awards & Recognition

Noteworthy Award

By Asia Pacific Assistive Robotics Association.
Title: Innovation Of RoboX-Goolee

May 2025

Awards & Recognition

Gold Award – Startup

International Invention, Innovation, Technology, Competition & Exhibition (ITEX 2025)

June 2025

Awards & Recognition

Recognition

Social Enterprise (Aspiring) & Malaysia Digital Status

Nov 2025

Capacity Building

Trainer Development Program

EMPOWERING VISION :
Train Of Trainers Program For Blind With B-Goolee

Dec 2025

Awards & Recognition

Anugerah Usahawan Perak 2025

Anugerah Usahawan Online/Digital Perak 2024/2025 Negeri Perak

Dec 2025

Awards & Recognition

TVET Awards 2025

Anugerah Ikon Keusahawanan TVET (TVET Wanita) 2025.

Dec 2025

Grant Recipient

Digital Content Grant – Commercialization

Apps Goolee

Mar 2026

Esports Grant

Dana E-Sukan KBS

Goolee was supported through Dana E-Sukan KBS (DEK) 2026, an esports grant initiative by KBS delivered with Esports Integrated (ESI).

Awards & Recognition